Presentation Factors Influencing the Design of E-Commerce Web Sites - Codeshoppy
we present the design of a web browser that is responsive to the user's interest level. The user's interest level is measured via a wearable Neurosky EEG sensor that gives a value of the user's attention level in real time. The current scroll position is used to identify which part of the webpage the user is reading currently. Combining the scroll position and the user's real time attention level, we identify which parts of the webpage, or which website in a list of currently open websites, the user is most interested in. read more We then make the web browser responsive to the attention level by adding the current webpage to the favorites if the attention level exceeds a threshold, removing a current webpage from the favorites if the attention level goes below a second threshold, generate on-the-fly an automatic index of the portions of the webpage that the user is more interested in from among the currently open tabs and so on. Having a responsive web browser that responds to the user's level of interest or disinterest can increase the user engagement or satisfaction while browsing. It can also be used to display targeted ads within the interesting portions of the webpage or design better web pages by giving the user interest feedback to the web developer. We describe the methodology and web browser architecture, some tests of the approach on different websites and user interfaces for making the web browser more responsive. The professional web sites design helps attracting and navigating the Internet shopper efficiently. Moreover, it is a key success for modern business in the decade such as Amazon.com. Although there are various influencing factors for the professional web design such as graphic, image, color and layout , we only focus on visual layout and presentation in this paper. Good visual layout and presentation are two important factors which help attracting the Internet shoppers to browse the products and perhaps make some purchases on e-commerce web sites.Click here Traditionally, web design depends on manual investigation by human. Each web design depends on their experience and individual style. We cannot focus on unity style easily. Besides, this clue, very few researches have been proposed to investigate good e-commerce web site design and make comparison with the other automatically. We are encountering with limitation of web site design improvement if we have to rely on the human judgment. We consider page segmentation which can analyze the web site design, but most research has been studied on product extraction More Details
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